Lead capture and tracking.
Leads from your website, ads, and phone calls land in one place with their source attached.
<custom-crm>
A Custom CRM Built Around How You Actually Sell
Stop bending your sales process to fit a generic CRM. Get a customer system that matches the way your team works.
Request a Proposal
Tell us what you need. Brian will reach out to talk it through, then you'll get a written proposal with scope, timeline, and price.
Generic CRMs Are Built for Someone Else's Business
A CRM only works if your team actually uses it. That happens when it fits the way they already sell.
- You pay for a CRM full of features you don't use, and it still can't do the one thing you need.
- Leads, calls, texts, and emails are split across different apps.
- Your team keeps a side spreadsheet because the CRM doesn't fit how they work.
- You can't answer a simple question: which leads turned into customers, and why?
What We Build
Pipelines that match your process.
Your stages, your fields, your rules — whether you sell jobs, memberships, contracts, or services.
Calling, texting, and email in one place.
Talk to leads and customers from the same screen where you see their history, with every conversation logged.
Automated follow-up.
Reminders and messages that keep leads from going cold when your team gets busy.
Customer profiles and history.
Contacts, family or company accounts, notes, documents, and payments in one record.
Reports on what's working.
See which lead sources, offers, and team members bring in business.
The CRM We Built for Our Own Industry
We didn't learn CRMs from a textbook. Red Belt Gym started as the CRM martial arts schools needed and couldn't find — so we built it. We bring the same approach to your industry: learn how your leads come in, how your team follows up, and where deals get lost, then build the system around that.
Red Belt Gym puts 2-way calling, texting, and email directly inside the CRM. When a lead fills out a form, staff can call them back from the same screen, and every call, text, and email is saved to the profile. See the Red Belt Gym case study →
How It Works
- Strategy call
- written proposal (scope, timeline, price)
- build with progress check-ins
- testing
- launch
- support.
Practical AI, with people in the loop
Turn your idea into a real product
Business Software & Dashboards
Internal tools that replace spreadsheets
Frequently Asked Questions
Why not just use HubSpot or another off-the-shelf CRM?
If an off-the-shelf CRM fits your process and your team uses it, keep it. A custom CRM makes sense when you're paying for features you don't use, working around missing ones, or keeping side spreadsheets because the CRM doesn't match how you sell.
Can you move our data from our current CRM?
Yes. We export your contacts, history, and notes, clean them up, and import them so your team starts with everything they had.
Can the CRM text and call customers?
Yes. We can build calling, texting, and email into the CRM, with consent handling and opt-outs built in, the same way Red Belt Gym does it.
Can it connect to our website forms?
Yes. Website leads can flow straight into the CRM with their source attached, and if we build your website too, we set that up for you.
Tell Us How It's Done Today
Describe the process you want to fix. Brian will reach out to talk it through, and you'll get a written proposal before any work starts.
Request a Proposal
Tell us what you need. Brian will reach out to talk it through, then you'll get a written proposal with scope, timeline, and price.